Features
Multiple Lists
As your e-mail marketing campaigns evolve, you will want to consider refining your
e-mail list(s) into more and more specific sub-lists. For example,
a golf resort might start with an
e-mail campaign to 100,000 of its customers. After evaluating the results of the campaign, the next campaign would be significantly more
targeted. People who clicked on resort facility in the first campaign would receive an
e-mail showcasing resort facility offers. People who clicked on golf specials would receive an
e-mail showcasing golf offers.
The Golf eMailer Mailing List Manager view. |
As the campaigns progress, the offers would become more and more
targeted. Personalized e-mails targeting certain genders in a certain socio-economic class living in certain zip codes are not just theoretically
possible, they are happening right now with Golf eMailer! If your current data mining system is not providing you with multiple list management and everything else you are seeking, we encourage you to upgrade to Golf eMailer!
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